Display advertising is "banner

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Listing advertisement (search-linked advertisement) Listing advertisement (search-linked advertisement) Listing ads are "text-based ads" that are displayed at the top of search engine search results (ad space). Although it is a ``paid'' service, it is ``short-term'' and you can expect conversions, so we recommend that you try it once to see if it is ``cost-effective.'' merit Ready to deliver Low risk with pay per click Can be targeted You can set a daily budget Search users are active and therefore more likely to convert. Listing ads can be distributed immediately after creating an account, setting keywords and advertisements, and passing the ad review. We use " pay- per-click", where you pay a fee based on the click , so there is no charge just for the ad being displayed. You can narrow down your search by not only keywords, but also conditions such as age, region, time, and gender, reducing the possibility of clicks from users other than your target audience.


If you distribute it well, you can reduce unnecessary costs. Additionally, since it is a "performance-based advertising", it is possible to set a budget (upper limit) such as 10,000 yen per day. If something goes wrong, you can stop it immediately, so you can manage it with peace of mind. Another advantage is that search users are active, so conversions are more likely to occur . Demerit Depending on the keyword, it may not be cost-effective. Advertising operations require Chinese UK Phone Number List Listing ads are "auction-style (bidding)" ads, and popular keywords compete with each other, resulting in higher unit prices. Some keywords may cost more than 1,000 yen per click. Therefore, although it may lead to customer attraction and conversion, there is a risk that it may not be cost-effective . Additionally, programmatic advertising requires resources to make adjustments such as changing bidding strategies and replacing ads.






If you find it difficult to operate your own business or you are unable to achieve results on your own, consider outsourcing to an advertising agency. 9.Display advertising (banner advertising) Display advertising (banner advertising)  (image) advertising" that is displayed in the PR frame of all kinds of web pages on the Internet. This is a "paid" "short-term" advertisement. merit Visually focused appeal possible You can specify “people” and “places” Cost per click is lower than search ads ``Can be delivered immediately,'' ``Click pay means less risk,'' ``Targeting is possible,'' and ``daily budgets can be set'' are the same as listing ads. The big difference is that you can appeal with images. It is possible to convey images to users that cannot be conveyed through text . There are various types of display ads, and you can specify ``people'' or ``locations'' for targeting. In the former case, it is possible to distribute information centered around people, such as "users who seem to be interested in 〇〇." You can narrow down the target users based on search history and browsing history data.