In marketing storytelling is more

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The point that as many as 80% of marketers interviewed in a recent survey stated that the efforts made for lead generation have not led to the expected result in terms of greater sales, 77% believe that the nurturing campaigns carried out are mediocre or require improvement (Source: Lead Nurturing & Acceleration Benchmark Survey). Lead nurturing and marketing For these reasons, lead nurturing and marketing must go hand in hand .

To achieve satisfactory results and create effective campaigns, it is essential that lead nurturing (especially with regards to B2B lead nurturing) is included in a broader marketing strategy. It is necessary to draw up a strategy that Job Function Email List takes into consideration various aspects, such as, for example, the use of storytelling to build engaging narratives or automation systems to keep the buyer "beaten" in his decision-making process.



Making lead nurturing and marketing go hand in hand also means coordinating with the sales department in order to create an integrated and successful buyer management system. Lead nurturing between marketing and sales A good starting point is to verify that the marketing and sales departments have the same vision and goals . The priorities on the products and services to sell and aligned messages on the strengths to communicate.