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Important not only for shopping lovers, always on the hunt for the best offer, but also and above all for companies: in fact, it is in this period that approximately 15-20% of total annual sales are concentrated. Even in Italy this phenomenon is growing exponentially, and data from previous years shows a growing tendency to move sales from the physical store to e-commerce sites . So why not make the most of this opportunity.

With a well-studied strategy aimed at sales and customer loyalty? Here we recommend 5 small but fundamental tips that will allow you to ride the desire for shopping, taking full advantage of it.1. Prepare the soil Act before C Level Contact List the long-awaited Black Friday, try to capture customers' attention by creating a sense of anticipation . How to do? You can organize an email marketing campaign.



Which to announce the imminent arrival of discounts, remembering to write in an engaging, concise and exhaustive way, adding a call-to-action and perhaps a countdown to the arrival of the offer. The social channel is also essential for creating anticipation: after choosing the one in which your target is most active, you can promote the initiative by using the hashtags #blackfriday and #cybermonday.